Questions we are asking…
Claim agency, expand capacity, make hard choices, shape the practice
1] What do we want AI to be? Not what it can do, but what it should become in our industry. And who shapes that?
2] How do we design AI as co-intelligence? A symbiotic relationship between human judgment, situational intelligence, and machine capability doesn't happen by default. It has to be designed.
3] What is collaboration when AI is in the room? Transdisciplinary used to mean across professions. Now it means across intelligences. What does that change?
4] How might AI expand the projects we engage in and the value of what we do? Not faster delivery of the same work. Higher resolution. New territory. New impact.
5] How do we evolve the value of design? Cost and quality pressures are real. Commodification is a risk. Where does irreplaceable value live?
6] What will we do with the time gained? Every technological shift creates capacity. We've filled it with ‘more’ before. What would ‘better’ look like?
7] What are we willing to let go of? New models of practice and capabilities require the release of attachments. What's holding us back is often what we're still holding onto.
8] Who moves ideas across the silos? Knowledge doesn't lack generation. It lacks clarity, purpose, and circulation. What's the infrastructure for connecting ideas, disciplines, firms, and the adjacent possible?
9] How do we integrate AI without repeating past mistakes? We've prioritized novelty over meaning before. Speed over deliberation. Image over impact. How do we break the pattern this time?
10] What deserves to stay slow? Creativity is inherently inefficient, and that's a strength. Some things need gestation, iteration, time to become. How do we protect the creative potential of slow when the currency of AI is speed?